Tempe Chamber Of Commerce

Your Success Is Our Business

How to Get the Most from the East Valley Business Expo

Posted on | September 29, 2015 | Comments Off on How to Get the Most from the East Valley Business Expo

e valley business expoby Sean Donovan, VP Media & Program Development, Tempe Chamber of Commerce

The East Valley Business Expo takes place on Oct. 21 from 2:00 – 6:00 p.m. at St. Xavier University, 92 W. Vaughn Ave. in Gilbert.

Held just once each year, it is one of the most powerful, versatile and cost-effective marketing tools available to the business community. Here are some tips to get the best value during your experience.

ATTENDEES

  1. Bring your business cards. You must show one to gain admittance. You’ll also need plenty for the raffles, prizes and hundreds of new contacts and leads you’ll meet!
  1. The absolute number one complaint we hear each year is this: “Company X came to my booth pitching their product for 15 minutes and wouldn’t take no for an answer. I need that time to talk to potential customers!” Don’t be that person. It’s appropriate to politely introduce yourself and, where fitting, share a business card and handshake. Then thank the exhibitor for their time and move on. Offend them by hogging their booth and you are guaranteed a bad reputation and a spoiled relationship.
  1. Don’t “Trick-or-Treat”. Trick-or-treaters are those people who go from table to table taking handfuls of pens, candy and other promotional items. It’s fine to take one – that’s what they’re there for. It is completely unacceptable to sweep a pile into your goody bag.
  1. Engage in conversation. The companies are there to meet people like you. Have a conversation, even if there doesn’t appear to be an immediate need or connection for your company. You never know where it will lead.
  1. Have a follow up plan. Make sure you have an action plan for outreach with other attendees you meet to help foster a stronger network. Also, if you enjoyed your experience as an attendee, consider taking it to the next level in 2016. Contact us to get on the list to be an exhibitor next year when the East Valley Business Expo comes to Tempe!

 

EXHIBITORS

  1. Set clear, measurable objectives. Are you focusing on getting leads, launching a new product or reaching a new market?
  1. Appoint a coordinator with overall responsibility for planning and budgeting your booth. Make sure everyone involved understands the objectives of exhibiting and is prepared to carry out your plan. Select your best people to participate. Their performance is central to the success of your exhibition.
  1. Successful trade shows are promoted equally by exhibitors and organizers. The four chambers of commerce (Tempe, Chandler, Gilbert and Mesa) organizing this event have planned extensive marketing coverage to promote attendance. You can multiply this effort by promoting your own booth to known prospects and existing customers. Use of personal invitations, social media and communications will reward you with increased attendance. Link to the www.EastValleyBusinessExpo.com website on your home page for added traction.
  1. Engage the attendees! Your booth must be interesting. Sometimes you only have a few seconds to get their attention. Booth design, great graphics, a focal point and well-trained, motivated booth personnel are important. Get professional help where you need it. Many of your fellow chamber members can provide professional assistance with booth design, graphics, promotional products, printing, door prizes, etc.
  1. After the event is over be prepared to follow-up. Deciding now how you’ll impress prospects with your customer service techniques after the Expo places you ahead of your competitors and begins filling your order books.

 

 

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