Business Security Clinic

When it comes to your business, your first concern is probably your bottom line. Are you making a profit? What more can you be doing to get more customers? However, all it takes is one workplace accident or lawsuit, and none of that will matter.

There is a growing need for business owners to protect themselves and their employees against workplace dangers, and the Tempe Chamber of Commerce is hosting a comprehensive seminar series to address the most important safety and security issues facing businesses today.

Join us on Friday mornings beginning in August for our Business Safety and Security Clinic, and learn how to reduce your exposure to physical and computer-based dangers, reduce or eliminate liability from lawsuits, ensure the privacy of corporate proprietary information and give employees the information they need to play a proactive role in forming a front line against dangerous and expensive threats to your business’ safety and profitability.

The series comprises four 90-minute courses with industry experts who will teach workshops on the following topics:

Aug. 6: Workplace Safety Seminar with Tod Davis of SCF Arizona

Aug. 13: Computer and Internet Security with Morrison Maierle Systems

Aug. 20: Personal and Corporate Identity Theft Protection with Tami Nealy of LifeLock

Sept. 3: Attorney General Terry Goddard’s Office and NAID (National Association for Information Destruction, Inc.) Presentation

Individual sessions take place on Fridays, Aug. 6, 13, 20 and Sept. 3, from 9 to 10:30 a.m. at the University of Phoenix, 4635 E. Elwood St. in Phoenix. A series pass is available for $50 to Tempe Chamber members or $80 to the public. RSVPs are also accepted for individual sessions at a reduced rate. Advance registration is required here or by calling (480) 967-7891. Classes are limited to 25 people per session, so sign up now!

Neil Chitel

As part of our July 30 Business Solutions Clinic  (free to all members) Neil Chitel of ManageStaff, Inc. will join 5 other expert mentors to offer advice and counseling in the field of Sales.

Neil Chitel works for ManageStaff, Inc. as head of Business Development. Over the past six years Neil has doubled the size of ManageStaff’s clientele by using 21st century networking techniques and using the power of chamber connections. Previously heworked with Motorola in the Mesa and Chandler facility for 23 years . 

Following are some questions participants may want to ask Neil during the Business Solutions Clinic:

•1.      What are the differences between and advantages of sales and marketing, and how and when do you use them?

•2.      How do I choose a target market, and how can I adapt to the changing economy?

•3.      There are many different sales tactics - when should each one be applied and which ones require follow-up?

•4.      How do you determine the ROI of a sales (not marketing) campaign so you can get your boss behind you?

•5.      How can I fill my funnel with leads that count, not just numbers?

•6.      What part of the sales process do most people get stuck in, and why can’t I close?

•7.      What are the steps of the sales process, and how do they apply to today’s buyer?

•8.      Where can I find qualified leads, and how can I get them to talk to me?

•9.      How can I get around the gatekeeper to the decision maker?

•10.  Will asking for the “no” as soon as possible help me make more money?

What: Business Solutions Clinic
When: Friday, July 30, 1 - 5 p.m.
Where: Tempe Chamber, 909 E. Apache Blvd.

Complimentary and open to Tempe Chamber members only on a first-come, first-served basis. Each member is limited to two 30-minute sessions. RSVP required to sachiyo@tempechamber.org

To provide the tools and training necessary to help our members succeed and grow, we have secured the services of a panel of experts who will mentor pre-registered participants in Online Marketing, Sales, Legal Services, Business Strategy, Health Care and Social Media. In addition, a SCORE representative will be present to answer general questions for all attendees.

 

Perhaps one of the rarest and most appreciated surprises in life is being offered free, one-on-one time with a lawyer who’s on your side. We’ve lined up that very thing for you and hope that you’re able to take advantage of this incredible opportunity to get free legal advice for your business.

6. What can I do to protect myself from personal liability for customer or employee disputes?

 

Michelle Pence, Communications Dept. Intern

By Michelle Pence, Communications Dept. Intern

One of the most important demographics for a business to consider when developing marketing and advertising strategies is age. Surely someone in their 50s behaves and thinks differently than someone in their 20s, right?

But exactly how reliable is it to attribute certain characteristics to a specific age group when segmenting a customer base, such as the large community of Tempe?

Along with different age groups comes an apparent disparity in attitudes and behaviors, which has been supported by various research and literature. Russ Maloney of Keane Creative, a Tempe marketing and branding agency, attributes these differences mainly to cultural, historical and socioeconomic factors experienced throughout a person’s lifetime.

For example, the Great Depression, Woodstock, the Sept. 11 terrorist attacks and the assassination of John F. Kennedy are all specific events that may have influenced the lives of those who lived through them.

Maloney prefers to analyze information such as how a group of people understands their role in society and how they feel about the future - all of which might be age-related - when developing new marketing campaigns for clients. Read more

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Posted on | July 15, 2010 | No Comments